1-2-3 SUGAR-FREE at the 37th ASICS Austrian Women's Run

Am 25 May 2025 Vienna was all about the ASICS Austrian Women's RunFor the 37th time, thousands of women gathered together to run, walk and, above all, celebrate the joy of movement. 28.954 runners and walkers, including 2.788 participants in groups, it was clear again this year: This event is a strong symbol of solidarity, motivation and community – in the spirit of the motto “cause we can!”.

Premiere for Höllinger – and twice

It was a special edition for us: Höllinger was there for the first time this year – not only as an exhibitor, but also with its own running team. Under the name 1-2-3 SUGAR-FREE ging 10 motivated participants for us. Whether at 5 km- or 10 km run or when Nordic walking – our team was diverse, but with the same enthusiasm for participating.

All Höllinger runners were awarded a Goodie bag surprised: There were Free products from the 1-2-3 SUGAR-FREE line, a Höllinger thermos flask and of course one running shirt in the Höllinger branding. This made us highly visible on and off the track.

Full house at the Höllinger stand

We were very busy on both days of the event, with many visitors taking the opportunity to see our 1-2-3 SUGAR-FREE Drinks to try – in two popular varieties: Peach Passion Fruit and Wild berryFor the little ones there was the handy 200 ml pack with paper straw, for all those who were active, the practical Beverage carton variant with screw cap.

A real crowd puller was our wheel of fortuneWhether it was a free product or a webshop voucher, there were only winners. We were particularly pleased with the many positive responses, such as:

“Finally, a sugar-free drink that actually tastes good!”

Why is 1-2-3 SUGAR-FREE perfect for sports?

Our drinks are not only refreshing, but also a conscious choice for everyone who is active:

• 0 sugars

• 0 calories

• Free from artificial sweeteners

The fruity-sweet flavor is created by an infusion of carefully selected plants and fruits—completely sugar-free and without artificial additives. This makes them ideal for active individuals, health-conscious adults, and even children.

Höllinger's debut at the Austrian Women's Run was a thoroughly successful experience. We were able to experience a fantastic atmosphere, meet many new people, and introduce our products to an active, health-conscious community.

We are sure: This was not our last women’s run – we will be back in 2026, with even more motivation, team spirit and of course 1-2-3 SUGAR-FREE in your luggage!