Christoph Höllinger with Styrian apple juice in the first design.

About us
Our story
& philosophy

From Nature with Love!

Höllinger Juice has been known for its high-quality fruit juices and syrups for over 25 years.
In addition to the regional range from Styria, numerous organic drinks of the highest quality are also offered.

Our Philosophy

“The best quality is just good enough for our children!”

This guiding principle is the heart of the Höllinger philosophy and forms the basis for the outstanding quality
of our products, which meet strict criteria – and this since 1998.
For us, the authentic naturalness of our products and their close connection to the region are
not just fashionable trends, but traditions that have been firmly anchored at Höllinger for decades.

Gerhard Höllinger
The natural cloudy pioneer

It all started in 1998, when Gerhard Höllinger
was the first to realize that in the home
supermarket shelves among the drinks
one product in particular was missing – direct apple juice!

This is what the former product manager did
to work and developed the first naturally cloudy,
directly pressed apple juice.The basis for this were the
best apples from Eastern Styria. When the company was founded, everything was coordinated directly from the apartment at the time. From storing goods on the balcony and having the office and laboratory in the living room, nothing of that setup remains. Nowadays, the range has now grown to over 50 products and is exported to 50 countries worldwide.

Gerhard Höllinger portrait photo
Girl with apple school juice

Unique recipe
for children's drinks

With our fruity school juices, free from added sugar, you can provide a refreshing drink during the school day. The formula for these refreshing thirst quenchers is:
Organic fruit juice combined with still water.

Our children's drinks are made according to a tried and tested method
Recipe made as follows:
60% organic fruit juice, mixed with 40%
still water.Gerhard Höllinger was a pioneer in this
area and was the first to introduce this unique recipe
on the market in 2002,
which was developed together with the university for soil cultivation.
The innovative blend in many different varieties not only tastes good but also provides variety in the snack box!

Regional tank storage
in St. Stefan ob Stainz

In October 2021 we expanded our apple juice tank farm in Styria, in which was invested heavily. In close cooperation with Ribes Frucht & Saft KG, the entire production of Styrian apple juice takes place in the region.

Farmers deliver their harvest directly to
where the total annual apple juice requirement is pressed
during the autumn season. The 50 storage tanks
can accommodate an impressive 1.8 million liters of directly
pressed apple juice. Thanks to this new expansion,
transport routes are significantly shortened,
resulting in an annual saving of around 115,000 kilograms of CO2. A sustainable investment that pays off.

Gerhard Höllinger in front of the tank farm with two apple juice cartons in his hands

Awarding of the Austrian national coat of arms

The Federal Ministry for Digitalization and Business Location has awarded us the Austrian coat of arms. This is a prestigious seal of quality from the Republic of Austria. This honor is not only recognition, but also a Recognition for the exceptional achievements and outstanding successes by Gerhard Höllinger and his dedicated team. This award further motivates us to continuously strive for innovation, quality, and excellence in the industry.

We are proud to contribute to strengthening and developing Austria as a business location.

Austrian national coat of arms, which certifies us as a state-certified company.

our values

Simplicity, naturalness and flexibility

All our products follow our core values ​​that we have defined:

Simplicity:
Simplicity is expressed in our delicious recipes by consciously
avoiding artificial colors, flavors, sweeteners and preservatives.

Naturalness:
Naturalness is a central element of our philosophy as we focus on
using as few pre-processed raw materials as possible. Our ingredients are natural and
as authentic as possible.

Agility:
Our agility is reflected in our wide product range that combines tradition
combined with contemporary flexibility. We react quickly and happily to current tastes
and nutritional trends as well as the wishes of our valued customers.

Gerhard Höllinger in beekeeper's clothing with a sign that says "We give bees a home" in front of two beehives in the open

We give bees
a home

Bees are important for the ecosystem and
for the pollination of cultivated and wild plants. The preservation of our bees is particularly important, to ensure a rich fruit harvest. Fruit such as our apples are dependent on the pollination of bees.

That's why we have set ourselves the goal to give bees a
home. In our garden, there are two organic beehives which, at
full operation, can house about 40.000 bees. This way, we
provide a home for our bees. And when delicious honey is
produced as a result, the whole team rejoices over a jar of
homemade honey.

our team
Teamwork makes dream work

Without our team, Höllinger would not exist.
Thanks to the hard work of everyone involved, we manage to deliver only the very best products to your home.
From accounting to marketing to export – get to know us a little more:

Always on the move with sports!

Whether it's a bike race up the Glocknerkönig, kitesurfing in Podersdorf, running the marathon in New York, or mountain climbing on Mont Blanc – there's hardly a sporting challenge that Gerhard hasn't tried. Developing products is his great passion. He is constantly brimming with new ideas and enjoys tinkering with new solutions. He also loves recharging his energy while regatta sailing at sea.
Kitesurfing in Podersdorf, the marathon in New
York running or mountain climbing on Mont Blanc
– there is hardly any sporting challenge
which Gerhard hasn't tried yet.
Developing products is his great passion-
shaft. He is constantly full of new ideas and tinkering
like to work on new solutions. He also recharges his batteries
enjoy regatta sailing by the sea.

Gerhard Höllinger on his bike
Gerhard Höllinger
Managing Director

Email: office@hoellinger-juice.at

Always ready with a solution

Axel is responsible for global exports and represents us in all international markets. He is known for his reliability and is committed to fulfilling all our customers' desires, ensuring that our delicious fruit juices can be enjoyed worldwide. He has many years of experience in product development, quality management, and marketing. With his extensive expertise in organic foods, he enriches our entire team. When his children allow him some time, he enjoys a wide range of sports activities, from basketball to ski touring.
and represents us in all international markets. He
is characterized by its reliability and is
strives to make all of our customers' wishes come true
allow. So that ours can also be heard all over the world
can enjoy delicious fruit juices. He has
many years of experience in the areas
Product development, quality management and marketing. With years of expertise
Organic food enriches everything we eat
Team. If his children give him some time,
He is passionate about sports, from basketball to
Ski touring for almost everything.

Axel Fila on the summit cross, which is frozen with ice.
Axel Fila
Co-Managing Director

Email: axel.fila@hoellinger-juice.at
Phone: +43 2233 57088 11

Our gourmet with extensive knowledge of food

Nico actively supports our team in the sales department. He also regularly visits our customers and represents our products at various trade shows. Cooking is his absolute passion, and he has an excellent knowledge of ingredients. His family often enjoys his homemade dishes. In his leisure time, he likes to play football and tennis. For relaxation, he enjoys jogging and appreciating the untouched nature.
internal sales service. He also visits regularly
our customers and represents our products
at various trade fairs. Cooking is his job
absolute passion and he knows the ingredients very well. His family is often treated to homemade food. In the
In his free time he enjoys playing football and tennis.
To balance things out, he likes to go jogging and enjoy himself
the untouched nature.

Nico Vondrak flying tandem
Nico Vondrak
Key Account Manager

Email:  nico.vondrak@hoellinger-juice.at
Phone: +43 2233 57088 20

Cycling Pro in the Höllinger Team

Purchasing, production planning, and quality management are firmly in Daniela's hands. She brings particular enthusiasm to the development of new products and recipes. Even in her leisure time, she enjoys steering the right course in a rowing boat on the Old Danube. Daniela's great passion is road cycling, whether in the green Vienna Woods or among the lavender fields and vineyards of Provence.
Quality management is firmly in Daniela’s hands.
She has particular enthusiasm for them
Development of new products and recipes
with. She also enjoys controlling it in her free time
correct course in a rowing boat on the old Danube.
Daniela's great passion is racing cycling,
whether in the green Vienna Woods or between lavender
fields and vineyards in Provence.

Daniela Pointecker holds her bike up to the blue sky in front of a sign that says "Sommet du Vemoux 1909m".
Daniela Pointecker
Purchasing & QM

Email: daniela.pointecker@hoellinger-juice.at
Phone: +43 2233 57088 22

Our Numbers Wizard – Nothing Escapes Her

Sabine is our numbers heroine, effortlessly managing all debtor and creditor accounts. With her many years of experience, she has built up the department very well and is also in contact with all the important customers. When it comes to her accounting, not a single slip goes unnoticed – with her meticulous nature, she always keeps a precise eye on everything.
On the left, all customer and vendor accounts. With
She has many years of experience in the department
already very well constructed and is also included
in contact with all important customers. At her
No receipt slips through billing - with yours
She always keeps a close eye on everything in a meticulous manner.

Sabine Eckhardt on her bike
Sabine Eckhardt
Accounting

Email: sabine.eckhardt@hoellinger-juice.at
Phone: +43 2233 57088 33

Relaxation in nature

Doris coordinates all marketing activities and external communication. She contributes to the development of new product ideas and is also responsible for the packaging design. Furthermore, she organizes the company's presence at national and international food fairs. In her leisure time, she enjoys refreshing herself at a beautiful lake or running a round in the Vienna Woods or Laxenburg Palace Park.
all external communication. She's working on
the development of new product ideas and is also
responsible for the design of the packaging
designs. She also organizes the trade fair appearance
national and international food trade fairs.
In her free time she likes to refresh herself in a nice place
Bathing lake or enjoy a swim in the Vienna Woods
or running in the Laxenburg Castle Park.

Doris Beneder in the park with an elderflower spritz bottle
Doris Beneder
Marketing

Email: doris.beneder@hoellinger-juice.at
Phone: +43 2233 57088 30

Always keeps calm - no matter how difficult it is!

Maria is handling export sales and manages international clients with great dedication and a sense for different markets. The daily exchange with people from all over the world makes her job exciting and full of variety. Outside of work, she enjoys cooking, playing the saxophone, and recharging in nature - on her bike or hiking through the mountains.

Maria Kellner
Maria Kellner
Export Manager

Email: maria.kellner@hoellinger-juice.at
Phone: +43 2233 57088 35

New momentum for the team!

With new energy and a clear head, he brings fresh perspectives to the team. His almost two decades in retail have sharpened his sensitivity for customer needs and customer complaints. And when he's not processing orders or dealing with customer concerns, he recharges his batteries by fishing on the Adriatic coast or enjoying the tranquility of nature while observing rare bird species.

Lukas Ritzka
Lukas Ritzka
Internal Sales & Order Processing
QM & Customer Complaints

Email: lukas.ritzka@hoellinger-juice.at
Phone: +43 2233 57088 25

Herbal power in the office.

Hannah is our newest addition to the back office team and is passionately responsible for managing our domestic and international orders. As a convinced vegan and expert in healthy eating, she enriches our team with her in-depth knowledge and fresh ideas. With her youthful enthusiasm and innovative approaches, Hannah brings a breath of fresh air into our processes. In her free time, Hannah can often be found walking her dog, immersed in the world of books or drawing.

Hannah Gram sitting in a meadow
Hannah Gram
Back Office

Email: hannah.gram@hoellinger-juice.at
Phone: +43 2233 57088 26

Austrian national coat of arms © Höllinger All Rights Reserved.
State-certified company!
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