Pressbaum – 20th of December 2022
Sugar is on everyone's lips, even more so when it comes to sugary refreshing drinks. For many years now, Höllinger has been working under the motto "the less the better". And of course, following the SIPCAN - the Institute for Preventive Cardiology and Nutrition guidelines on producing without artificial sweeteners. Remaining true to its values, the new multi fruit drink from Höllinger Organic Beach ACE-Fruits impresses with its high fruit content. Höllinger Organic Beach ACE-Fruits, with the popular ACE flavour, is available in the practical 0.5-liter rePET bottle and with its colourful design reminds us of summer and seaside.
All About Carrots! Höllinger Organic Beach ACE-Fruits convinces with its high fruit content
The expert for fruit juices Gerhard Höllinger got creative once again and launches a new popular product just before the end of the year: henceforth, a purely organic multi fruit juice with a summery flavour complements the diverse organic drinks range. With the newcomer Höllinger Organic Beach ACE-Fruits drink, the company relies on the popular ACE variety and yet stands out with the high fruit content: a combination of 15% multi-fruit juice as well as 15% carrot juice and Styrian mountain water. The high fruit content and natural ingredients speak for themselves.
Beach Feeling at Home - without additional sweetener and vitamins
"ACE juices are making a comeback and the consumers are loving the nostalgia trend right now. With this organic high-quality energy boost we are offering a healthy alternative to one of the most famous and popular juices in the world. It is all about low sugar, premium fruits and organic quality," says Gerhard Höllinger about the new addition. Staying true to its corporate values, Höllinger relies on naturalness and therefore leaves out added vitamins and sweeteners. The fruit juice company has maintained close relationship with the SIPCAN, the Institute for Preventive Cardiology and Nutrition. Together with the Austrian Ministry for Social Affairs, Health, Care and Consumer Protection they have drawn up the sugar content and guidance criteria in beverages. For example, a maximum of 6.7 g of sugar per 100 ml (including naturally occurring sugar) is allowed. Artificial sweeteners, on the other hand, are completely frowned upon. When developing new products, Höllinger always strives for the reduced-sugar recipes that still deliver the full flavour. "In recent years, we have reduced the sugar content of our refreshing drinks to a maximum of 6.5 g/100 ml and have left out the sweeteners," Höllinger adds.
Expansion of the rePET range
With this new product, Höllinger now offers a total of twelve refreshing drinks that taste great and are an excellent choice to enjoy as a mid-morning or an afternoon snack on the go or at home. Höllinger Organic Beach ACE-Fruits drink, as well as the entire range, is offered in the practical rePET bottle. Within the bottle-to-bottle loop the PET bottles are recycled again and
closing the circle. With this system Höllinger is making a valuable contribution to waste prevention.
Images, Copy free of charge © IMS Höllinger GmbH
Image 01: Höllinger Organic Beach ACE-Fruits
Innovative and high-quality organic fruit juices are what Höllinger is known for. It all began in 1998, when Gerhard Höllinger introduced the first directly pressed, naturally cloudy apple juice made from Styrian apples to Austrian food retailers under the mission statement "For our children, the best quality is just good enough". The basic values of that time - simplicity, naturalness & flexibility - are still in focus today: simple as well as delicious recipes without additives and the flexibility to react to current taste and nutrition trends have ensured the company its successes. Today, Höllinger exports its wide range of high-quality organic products such as organic fruit juices, organic refreshing drinks, organic school juices, organic syrups, organic sports drinks and organic shots to 42 countries worldwide. They bring the full taste of nature directly to the glass - as delicious as fruit fresh from the tree!
You can find more information at: www.hoellinger-juice.at
Mag. Karin Lehner
Himmelhoch GmbH Text, PR & Event
T: +43 676 774 54 11
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