Pressbaum 22.02.2023
Höllinger is launching one of the most popular products within non-alcoholic beverages: an energy drink – naturally, the Austrian fruit juice company created the drink in organic quality. Is there room for another energy drink on the shelf? Yes – according to Höllinger's international customers. Höllinger has responded to partners demands and developed the first organic energy drink with ORIGINAL flavour. The caffeine in the Höllinger Organic Energy Drink is being extracted directly from organic coffee beans.
Organic, vegan and original energy flavour
The selected recipe of purely organic ingredients is responsible for the original energy taste. For all of the customers on the look out for organic energy drinks, they can now get the energy boost with the intensity of a double organic espresso. The Höllinger Organic Energy Drink contains natural caffeine from organic coffee beans, is vegan and GMO-free. The new organic energy drink will be available in Austria from November – other countries to follow. "Can the market handle another energy drink? Yes, because our international customers have explicitly asked for it. Until now, the market has lacked an energy drink in organic quality that can compete in terms of taste and price. We are now changing this fact," says Gerhard Höllinger, explaining his new addition. Höllinger exports to around 40 countries worldwide, including Qatar, South Korea and Mauritius.
The Biofach trade fair was well attended and the new energy drink was very popular at the visitors. A new video about the energy drink delighted the visitors about the new product on site.
Gerhard Höllinger was particularly pleased that the acting Minister of Agriculture, Norbert Totschnig, visited our stand.
Visit from the Minister of Agriculture Norbert Totschnig - Fotos@Copyright BML_Hemerka
There was a very interesting exchange and the new products and cocktails were tasted.
