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01 Hoellinger Sortiment in Katar c IMS Hoellinger GmbH
Nov 2022 | Press

Austria at the World Cup in Qatar:

Höllinger excited about the 46 percent jump in sales in the World Cup host country

Pressbaum – 7th of November 2022
The love for Höllinger juice company goes beyond the borders: the Austrian juice is also adored by the people of Qatar. And the demand keeps on rising: Gerhard Höllinger marks a 46 percent jump in sales with his organic products in Qatar. This thrilling increase happened ahead of football's biggest celebration.

Enthusiastic football fans from across the world are excited about the World Cup and are looking forward to support their national teams between the 20th of November and 18th of December in Qatar. Furthermore, they will be pleasantly surprised, when they arrive and do their grocery shopping: "No matter where you will shop, the Höllinger products can be found everywhere," says Gerhard Höllinger, who has been exporting selected products to the Arab country for almost ten years.

Juicy increase in sales

Even if Team Austria is not competing at the World Cup, Höllinger is representing the country on the ground: since the beginning of the year, the company based in Lower Austria has recorded a 46 percent increase in sales in Qatar. The organic apple and organic apple-cherry 200ml juice boxes are particularly popular. When it comes to the classic 1-liter juices, the most popular choices on site are organic wild apple and organic red grape. Organic iced tea rounds up the extensive range of the Höllinger products.

Appreciation of Austrian quality

Höllinger’s team currently exports to around 40 countries worldwide. Axel Fila, responsible for the export within the company, comments: "We not only offer our high-quality organic products in Austria, but also export them to Qatar, among other countries. No matter where you buy our products, they are all produced in Austria and follow the strict quality criteria. We are definitely world champions, when it comes to quality. And with Doha Drug store we have found the perfect partner to bring this quality to Qatar." The Arabian Peninsula is one of Höllinger's most important partner regions, along with Europe and Asia.

Images, Copy free of charge © IMS Höllinger GmbH

Image 01: Höllinger Product range in Qatar
Image 02: CEO Gerhard Höllinger
Image 03: Axel Fila with CEO Doha Drug Store

About Höllinger

Innovative and high quality organic fruit juices are what Höllinger is known for. It all began in 1997, when Gerhard Höllinger introduced the first directly pressed, naturally cloudy apple juice made from Styrian apples to Austrian food retailers under the mission statement "For our children, the best quality is just good enough". The basic values of that time - simplicity, naturalness & flexibility - are still in focus today: simple as well as delicious recipes without additives and the flexibility to react to current taste and nutrition trends have ensured the company its successes. Today, Höllinger exports its wide range of high-quality organic products such as organic fruit juices, organic soft drinks, organic school juices, organic syrups, organic sports drinks and organic shots to 42 countries worldwide. They bring the full taste of nature directly to the glass - as delicious as fruit fresh from the tree!

You can find more information at:

Further information:

Mag. Karin Lehner
Himmelhoch GmbH Text, PR & Event
T:  +43 676 774 54 11

  • Axel Fila with CEO Doha Drug Store c IMS Hoellinger GmbH
    Axel Fila with CEO Doha Drug Store c IMS Hoellinger GmbH
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