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Sep 2021 | Press

Höllinger launches first ready-to-drink organic Oxymel

Pressbaum, 23.09.2021

About 2500 years ago it was used as an effective home remedy, in the recent months foodies around the world have rediscovered it: Oxymel or sour honey. The combination of honey and apple cider vinegar supports the metabolism and promotes wellbeing through its antioxidants, amino acids and minerals. Domestic beverage producer Höllinger was inspired by this health elixir, created a bottled beverage and launched the first ready-to-drink organic Oxymel. The new Höllinger Organic Shot Oxymel Plus is now available in the sustainable 330 ml glass bottle which contains about eight portions.

The fruit juice company Höllinger from Pressbaum is known for its sustainable values and directly pressed organic fruit juices. Sustainable and directly pressed is also the latest product innovation: Höllinger Organic Shot Oxymel Plus.

Höllinger Organic Shot Oxymel Plus from natural ingredients

Just in time before the start of the winter cold and flu season, the Lower Austrian fruit juice producer Höllinger presents the invigorating product innovation Höllinger Organic Shot Oxymel Plus. Ready for the Austrian market by the end of October, its origins goes back at least 2500 years. As early as that, people recognised the beneficial effects of the so-called sour honey. The word Oxymel comes from "oxy" for "sour" or "oxos" for "vinegar" and "meli" for honey. The combination of the two natural products vinegar and honey has a digestive, alkaline and isotonic effect. Particularly popular with health-conscious people and athletes. Höllinger Organic Shot Oxymel Plus consists exclusively of blossom honey, naturally cloudy apple cider vinegar and naturally cloudy apple juice as well as water - all in all organic. The shot can be drunk as it is on a daily basis or it can be used as an ideal ingredient for refreshing drinks (with mineral water), salad dressings or even mocktails.

"Agility, simplicity and authenticity - these are Höllinger's three core values, which we pursue with every new product," says Gerhard Höllinger, the owner and managing director, "Oxymel consists exclusively of natural ingredients. The recipe for our new shots is simple and free of unnecessary additives. The Höllinger Organic Shot Oxymel Plus can be used in many ways. It fits perfectly with our values and is a superb addition to our health-conscious range."

 Over 200 natural ingredients perfect for the wellbeing

Oxymel, the mixture of honey and apple cider vinegar, includes over 200 natural ingredients and is valued in naturopathy for its healthy benefits. It contains antioxidants, amino acids, minerals, acid compounds, vitamins and probiotic carbohydrates, which subsequently support metabolism and wellbeing. Oxymel has an alkalizing effect and helps to eliminate excess acids. At the same time, the so-called "sour honey" contains valuable electrolytes for regeneration after severe fluid loss and is therefore an ideal thirst-quenching drink after doing sports. Last but not least, it is very much appreciated for its detox effect: The combination of honey and vinegar helps the body detoxify and can also be used while fasting and detoxification.

Höllinger Organic Shot Oxymel Plus is available online at Höllinger-Onlineshop.

MSRP: approx. € 5.00

About Höllinger

Innovative and high quality organic fruit juices are what Höllinger is known for. It all began in 1998, when Gerhard Höllinger introduced the first directly pressed, naturally cloudy apple juice made from Styrian apples to Austrian food retailers under the mission statement "For our children, the best quality is just good enough". The basic values of that time - simplicity, naturalness & flexibility - are still in focus today: simple as well as delicious recipes without additives and the flexibility to react to current taste and nutrition trends have ensured the company its successes. Today, Höllinger exports its wide range of high-quality organic products such as organic fruit juices, organic soft drinks, organic school juices, organic syrups, organic sports drinks and organic shots to 42 countries worldwide. They bring the full taste of nature directly to the glass - as delicious as fruit fresh from the tree!

You can find more information at: www.hoellinger-juice.at

Further information:

Mag. Karin Lehner

Himmelhoch GmbH Text, PR & Event

T:  +43 676 774 54 11

karin.lehner@himmelhoch.at

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