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Sep 2021 | Presse

Just in Time for School: 600 kilometers of single-use plastic saved

Pressbaum, 07.09.2021

The beverage expert Höllinger from Lower Austria sells around 5 million school juice packs every year. Just before school starts, the company from Pressbaum introduces an innovation: all drinking straws across the range of school juices will be replaced with environmentally friendly paper straws. This saves a considerable amount of single-use plastic in the packaging. The drinking straws are produced in Europe and are certified according to strict requirements.

The juice company became famous with its first directly pressed Austrian apple juice on refrigerated shelves. Since then, Höllinger has continuously expanded its product range, but has remained true to its roots, organic products made from directly pressed fruit juices. Just in time for school, Höllinger adjusts its school juice packaging.

Plastic Waste Reduction: ‚From Vienna to Bregenz‘

With its juices for schools and kindergarten, Höllinger focuses on sustainability, especially through the use of exclusively regional or organically grown ingredients. First and foremost, the school juice packaging should be practical. That means: safe, drip-free, light for transport to school or kindergarten. Going one step further, the fruit juice expert optimizes its packaging. “Henceforth, we are using only paper straws across the whole range of our school juices to reduce the plastic waste. With around 5 million juice packs sold, that's around 600 kilometers of single-use plastic that we save every year. It is the amount of plastic waste that equals the course from Vienna to Bregenz” explains managing director Gerhard Höllinger. The paper straws are made in Europe and therefore produced under strict regulations. The Austrian company distributes its school juices within Europe and exports to Japan, Hong Kong, Kuwait and the United Arab Emirates.

The 60/40 Rule: Natural Taste without Additives

With its juices for schools and kindergarten, Höllinger focuses on sustainability, especially through the use of exclusively regional or organically grown ingredients. First and foremost, the school juice packaging should be practical. That means: safe, drip-free, light for transport to school or kindergarten. Going one step further, the fruit juice expert optimizes its packaging. “Henceforth, we are using only paper straws across the whole range of our school juices to reduce the plastic waste. With around 5 million juice packs sold, that's around 600 kilometers of single-use plastic that we save every year. It is the amount of plastic waste that equals the course from Vienna to Bregenz” explains managing director Gerhard Höllinger. The paper straws are made in Europe and therefore produced under strict regulations. The Austrian company distributes its school juices within Europe and exports to Japan, Hong Kong, Kuwait and the United Arab Emirates.

Five of the Höllinger Organic School Juices – Organic Apple, Organic Pear, Organic Apple-Cherry, Organic Multi Sunrise and Organic Red Grape are available at Dennree and on Höllinger-Onlineshop. Höllinger Austrian Vitamin Apple Juice is also available at Billa PLUS, Billa, Adeg, Spar, Eurospar, Interspar and Gourmetspar.

MSRP:

  • Pack of 3 – Organic School Juice      € 2.49
  • Pack of 3 – Austrian Vitamin Apple    € 2.29

About Höllinger

Innovative and high quality organic fruit juices are what Höllinger is known for. It all began in 1998, when Gerhard Höllinger introduced the first directly pressed, naturally cloudy apple juice made from Styrian apples to Austrian food retailers under the mission statement "For our children, the best quality is just good enough". The basic values of that time - simplicity, naturalness & flexibility - are still in focus today: simple as well as delicious recipes without additives and the flexibility to react to current taste and nutrition trends have ensured the company its successes. Today, Höllinger exports its wide range of high-quality organic products such as organic fruit juices, organic soft drinks, organic school juices, organic syrups, organic sports drinks and organic shots to 42 countries worldwide. They bring the full taste of nature directly to the glass - as delicious as fruit fresh from the tree!

You can find more information at: www.hoellinger-juice.at

Rückfragehinweis

Mag. Karin Lehner

Himmelhoch GmbH Text, PR & Event

T: +43 676 774 54 11

karin.lehner@himmelhoch.at

 

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