freshly pressed news




nr. 1
Oct 2021 | Press

Local is the New Organic

Pressbaum, 05.10.2021

Fruit juice expert Höllinger is known and beloved for its Styrian Apple Juice. The beverage brand with its Managing Director Gerhard Höllinger is investing and expanding. Since October they have enlarged the apple juice storage in Styria. Up to 1.8 million litres of apple juice can be stored in the new 50 storage tanks. Around 1.1 million euros have been invested. In the future, this will reduce the transport costs and save CO2 emissions.

In 1997, Gerhard Höllinger was the first one to put directly pressed apple juice from Styrian apples in the stores. Today, Styrian Apple Juice is a favoured product in Austria. With its natural taste it is one of the most popular fruit juices of them all. With sustainability at the forefront, the expansion of the storage tanks was carried out directly in Styria, where the production takes place.

50 storage tanks in St. Stefan ob Stainz

Just in time for this year's apple harvest in October, 50 additional storage tanks with a total capacity of up to 1.8 million litres of apple juice will be ready. Höllinger is investing around 1.1 million euros in the expansion. In cooperation with Ribes Frucht & Saft KG, which is based in idyllic village of St. Stefan ob Stainz, the Styrian apple juice is produced entirely locally. The fresh fruit from the regional farmers is delivered directly to the production site and the yearly amount of the apple juice is pressed during the fall harvest. It is stored in the new tanks until bottling. This works perfectly for everyone involved, Höllinger, the Styrian farmers and the environment.

Our own „3G“ rule, fresh and regional

"How does our juice production works? We designed our own „3G“ rule, which is: grown (gewachsen), picked (gepflückt) and pressed (gepresst) in Styria," explains the owner and managing director Gerhard Höllinger. The expansion in Styria has other advantages apart from the saved CO2 emissions: On-site processing guarantees maximum freshness. Next to simplicity, naturalness and agility, one of the most important values for Höllinger. The quality of the pure Styrian Apple Juice is unquestioned. Nevertheless, Gerhard Höllinger adds: "Local is the new organic. The more regional our production is, the more sustainable our relationship with the environment.“

aws Funding supports domestic producers

The large-scale expansion was supported by an aws program of Austria Wirtschaftsservice GmbH (aws) - the federal government's development bank. By promoting particularly sustainable projects that support regional and domestic farms, the aim is to strengthen value creation in the region. It is also important to preserve small-scale farms, jobs in the region and the cultural landscape. The project is an important step towards strengthening regional agriculture and thus ensuring the security of supply with local products.

About Höllinger

Innovative and high quality organic fruit juices are what Höllinger is known for. It all began in 1998, when Gerhard Höllinger introduced the first directly pressed, naturally cloudy apple juice made from Styrian apples to Austrian food retailers under the mission statement "For our children, the best quality is just good enough". The basic values of that time - simplicity, naturalness & flexibility - are still in focus today: simple as well as delicious recipes without additives and the flexibility to react to current taste and nutrition trends have ensured the company its successes. Today, Höllinger exports its wide range of high-quality organic products such as organic fruit juices, organic soft drinks, organic school juices, organic syrups, organic sports drinks and organic shots to 42 countries worldwide. They bring the full taste of nature directly to the glass - as delicious as fruit fresh from the tree!

You can find more information at: www.hoellinger-juice.at

Further information:

Mag. Karin Lehner

Himmelhoch GmbH Text, PR & Event

T:  +43 676 774 54 11

karin.lehner@himmelhoch.at

  • 50 new storage tanks are ready for the Styrian Apple Juice C Foto Fischer
    50 new storage tanks are ready for the Styrian Apple Juice C Foto Fischer
  • apple tree C Foto Fischer
    apple tree C Foto Fischer
  • flowers for our business partner C Foto Fischer
    flowers for our business partner C Foto Fischer
  • Gerhard Hoellinger and his beloved product Styrian Apple Juice C Foto Fischer
    Gerhard Hoellinger and his beloved product Styrian Apple Juice C Foto Fischer
  • Gerhard Hoellinger in front of the new storage tanks C Foto Fischer
    Gerhard Hoellinger in front of the new storage tanks C Foto Fischer
  • Gerhard Hoellinger with the styrian line of products C Foto Fischer
    Gerhard Hoellinger with the styrian line of products C Foto Fischer
  • Hoellinger products made with styrian apples C Foto Fischer
    Hoellinger products made with styrian apples C Foto Fischer
  • photo of the group C Foto Fischer
    photo of the group C Foto Fischer
  • photo of the team outdoors C Foto Fischer
    photo of the team outdoors C Foto Fischer
  • styrian buffet C Foto Fischer
    styrian buffet C Foto Fischer
Share on: facebook pinterest


May 2022 | Presse

Fruit juice company Höllinger recognized with the Federal Coat of Arms

*Gerhard Höllinger, the managing director of the fruit juice company IMS Höllinger GmbH, and his team of eight employees awarded with the...
> read more
barsirup pngs5
May 2022 | Presse

Aperitivo, Mojito, Tonic: Mix your drinks 1:9 - alcohol-free!

*The growing demand for non-alcoholic beverages got the restaurants and retailers to pay attention. Until now, one has often failed to find...
> read more
200ml BioOrange Prisma rgb
Feb 2022 | Press

New Organic Orange School Juice by Höllinger

*Höllinger juices are back in school. Gerhard Höllinger, founder and managing director of the Höllinger fruit juice company, is expanding his organic...
> read more
load more


Auf der Suche nach neuen Abenteuern?

Subscribe to the newsletter now!

Eure Meinung ist uns wichtig

Your opinion matters to us!

Feedback, suggestions or commendations are welcome.

Write us

We look forward to your feedback!

Feedback, suggestions or commendations are welcome.

Contact
Your message
Spam protection - Please write: Party


* required fields