Die Tutto Food fair in Milano has taken place from 08.-11.05.2023. Höllinger presented the new organic energy drink and cocktail syrups.
Fancy an Aperol Spritz during your lunch break?
No problem! With the new cocktail syrups from Höllinger, you can enjoy the drinks consciously and alcohol-free - without missing the taste. "In 2023, a non-alcoholic alternative is a must on every drinks menu. The days of drinking just water while watching others enjoying refreshing cocktails are over.” comments CEO Gerhard Höllinger and continuous: "We have all been there: toasting with a lemonade and getting the discouragedlooks. It is about time that there is a proper alternative for adults, which makes social gatherings exciting for all of the guests. Sharing a toast should be fun, whether you drink alcohol or not." The finest Barkeeper's Selection is available to the restaurants and retail outlets in a high-quality 500ml glass bottle. The RRP is € 8.99 per bottle/500ml.
Mindful Drinking: sparkling taste alcohol free
Conscious nutrition and mindful alcohol consumption are no longer trends, but have become a part of our lifestyle. The Höllinger company, which is known for its innovative, organic products, is now launching an alcohol-free cocktail syrup range. The consumers can now create that holiday feeling at home by mixing the new Höllinger’s syrups on their own. Drinks need to be mixed at a ratio of one part syrup to eight parts soda water, garnished with a slice of orange (Aperitivo), lime (Mojito) or lemon (Tonic) and full of ice cubes. Nothing says 'vacation mode' like a perfect summer drink at a garden party, in the rooftop bar or at your own brunch at home.
Organic, vegan and original energy flavour
Höllinger is launching one of the most popular products within non-alcoholic beverages: an energy drink – naturally, the Austrian fruit juice company created the drink in organic quality. Is there room for another energy drink on the shelf? Yes – according to Höllinger's international customers.
The selected recipe of purely organic ingredients is responsible for the original energy taste. For all of the customers on the look out for organic energy drinks, they can now get the energy boost with the intensity of a double organic espresso. The Höllinger Organic Energy Drink contains natural caffeine from organic coffee beans, is vegan and GMO-free. The new organic energy drink will be available in Austria from November – other countries to follow. Until now, the market has lacked an energy drink in organic quality that can compete in terms of taste and price. We are now changing this fact," says Gerhard Höllinger, explaining his new addition. Höllinger exports to around 40 countries worldwide, including Qatar, South Korea and Mauritius.
The fair was well attended this year and the new energy drink was highly praised by the visitors. A new video about the energy drink was also able to inspire visitors to the product on site.
Feedback, suggestions or commendations are welcome.